Project: Always & Never 2018 Wall Calendar – Wiregrass Electric Cooperative

January 31, 2018 By Zach Moore

BACKGROUND

Each year, Wiregrass Electric Cooperative uses a single theme throughout its communications efforts both internally and externally. In 2017, WEC’s member services department decided on the theme of “Always & Never” in order to further showcase the cooperative’s dedication to safety and member service. Instead of being crafted by management, this set of statements was made by the employees to help guide them in day-to-day interactions with members.

PROJECT

A wall calendar was designed using photos of WEC workers — from linemen to call center operators — with accompanying text for each month that provided a rule that employees of the cooperative live by.

RESULTS

Members were given a useful gift that reinforces the cooperative’s commitment to their satisfaction throughout the year.

Project: FitBit Campaign – Telcom Insurance Group

March 11, 2017 By Stephen V. Smith

BACKGROUND
Telcom Insurance Group had launched a new service for independent telecommunications companies. As they prepared to enter several new states, they were looking for a bold way to put their message before the CEOs and general managers who are the primary decision makers at these companies.

PROJECT
WordSouth brainstormed with their team and discovered that TIG had enjoyed success in the past with customized premiums. Their new offering focused on maintaining a company’s health through liability coverage and best practices. We put these concepts together and developed a campaign that would center around a health theme and feature a customized FitBit.

Along with the FitBit, the project featured a 12-page booklet that described the benefits of TIG’s new offering. It also included testimonials from existing customers. A strong call to action pointed prospects to a landing page on TIG’s website, a phone number and an email address.

RESULTS
The campaign captured the attention of its audience. “We were able to write a lot of new business, and we’re preparing to quote several companies already this year due to the FitBit campaign,” said Julie Gogel, director of account executives for Telcom Insurance Group.

#007 Super-Humanize Your Products, with Mcxie Hurst of Peoples Telephone Cooperative

April 11, 2016 By Andy Johns

In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about how their “Super Steve” promotion took their broadband offerings to new heights.

Website: www.peoplescom.net