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S3 E30 Expansion, Telco-Electric Partnerships and How to talk About Them, With Dustin Durden

August 13, 2018 By Andy Johns

Pineland Telephone is once again expanding in South Georgia, and this time it’s through a partnership with an electric cooperative. How did the partnership come about and how are they communicating with new and existing members about it.

Website: http://pineland.net/

Filed Under: Uncategorized Tagged With: CLECs, Electric, Fiber, Public Relations, Telco-Electric Partnerships

S3 E26 Rural Broadband Is The Flavor Of The Year”, With Shirley Bloomfield

June 5, 2018 By Andy Johns

Rural broadband is a hot topic in Washington and state capitals around the country. Shirley Bloomfield, CEO of NTCA—The Rural Broadband Association, explains how telco marketing teams can help advocate for their customers online and in person.

Website: http://ceoblog.ntca.org/

Filed Under: Uncategorized Tagged With: Fiber, Regulation, Social Media, Storytelling, Telco

S3 E19 How do you tell your Gig-Certified or Smart Rural story? With Bryan Kell

May 8, 2018 By Andy Johns

In a panel at the NTCA PR and Marketing Conference, Bryan Kell from Ben Lomand Connect discussed how his team shared their story with their Gig Certification and Smart Rural Community Designation. Afterwards he summarized the session on StoryConnect.

Website: http://benlomandconnect.com/

Filed Under: Uncategorized Tagged With: Fiber, Gig Certification, Smart Rural Community, Storytelling, Telco

S3 E5 Where Is Your Demand For Fiber The Hottest? With Bailey White

February 28, 2018 By Andy Johns

CrowdFiber combines geography and marketing to be create a powerful geomarketing tool for telcos or electric providers building a fiber optic network.

Website: www.crowdfiber.com

 

 

Filed Under: Uncategorized Tagged With: Data, Demand, Digital Content, Fiber, Marketing and Engineering, Public Relations, Telco

PRTC Featured In CNN Money Article About Rural Broadband

December 29, 2017 By Zach Moore

In a recent article for CNN Money, Lydia DePillis wrote about the residents of rural Kentucky and the uphill climb to affordable, reliable broadband many face. The article tells stories that most who work in the telco industry are familiar with: a woman gets a chance at stable employment by telecommuting, a public school administrator is forced to make compromises to accommodate students without internet at home, and a bustling coffeehouse provides the most reliable internet to residents of a small town.

In addition to stories about the direct effect of broadband on a rural community’s quality of life, the piece examines the conversation about funding that is taking place in legislatures and boardrooms alike. This includes the $600,000 investment Peoples Rural Telephone Cooperative has recently made to get fiber internet to public institutions in Lee County.

In a section of the article headed “The broadband revolution missed a spot,” these stories culminate to paint a picture of rural U.S. regions that have seen the impact of broadband — and others that have been left behind. The piece itself is indicative of a growing public awareness of not only the need for reliable broadband, but also the fact that a sizable portion of the country is still waiting for it.

You can read the article in full here.

Filed Under: Journal, Uncategorized Tagged With: Economic Development, Fiber, Public Relations, Storytelling, Telco, Telehealth

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A resource for communicators at rural & independent electric & telecommunications companies

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Recent Posts

  • S3 E56 Network Support Services, With Lisa Cope
  • S3 E55 Identifying Expansion Opportunities, With Lee Chambers
  • S3 E54 Communicating in Times of Change, With Jason Shelton
  • S3 E53 Bringing Fiber to Two of America’s Poorest Counties, With Mark Patterson
  • S3 E52 ATMC’s Connect Grants, With Amanda Floyd
  • S3 E51 What Channels Are People Actually Watching? With Scott Meyer

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StoryConnect is a production of WordSouth — A Content Marketing Company. We work with electric utilities and telecommunications companies who serve rural and small-town America. Their mission becomes our mission as our hard work and big ideas earn their trust in us as a true communications partner.

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