StoryConnect

Project: WEC Lineman Appreciation Day

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BACKGROUND

Wiregrass Electric Cooperative has always actively communicated appreciation of its linemen as part of the cooperative’s identity. Because of this, the communities in WEC’s service area have a high awareness and support of WEC linemen as well.

PROJECT

In 2014, WEC held its first Lineman Appreciation Day luncheon. Since then, the luncheon has become a popular annual event. Co-op members, local politicians and families of the line crews are invited to come celebrate and are encouraged to show their support on social media with the hashtag #ThankALineman. The event is also covered by local press.

RESULTS

WEC linemen are reminded regularly that they have the support and the thanks of the community as well as cooperative management. Additionally, WEC receives excellent public relations for the event through a number of different news outlets, word of mouth and social media.

 

WordSouth Projects Earn TeleChoice Awards For Three Clients

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For the fourth time in five years, one of WordSouth’s Regional Telco Magazine editions was honored with a TeleChoice Award at the annual PR & Marketing Conference for NTCA–The Rural Broadband Association. In total, NTCA honored three WordSouth clients’ entries as TeleChoice winners.

The WCTEL Connection, produced by WordSouth and published by WCTEL, received the distinction as “Best Customer Newsletter” in its category. Winners were announced during a ceremony Monday in Nashville.

“We’re proud of this TeleChoice Award because of what it means for our clients,” said WordSouth’s CEO and founder Stephen V. Smith. “The Regional Telco Magazine is a powerful tool for them to engage with their customers, and it has become the industry’s preeminent tool for helping them tell their story.”

In addition to the award for “Best Customer Newsletter,” two other WordSouth clients received awards. PRTC received an award in the “Local Video” category for its “Virtual Living Room,” and NCTC was awarded in the “Single-Target Print” category for its “Baby Come Back” campaign — both of which were produced by WordSouth.

According to NTCA, entries were judged on innovative strategies, design, writing, creativity and other elements specific to each category. The awards program is open to each of the more than 800 telcos who are members of NTCA and “honors excellence in independent telco public relations and marketing. “This is not the first time the magazines WordSouth produces have garnered national awards. The member magazine WordSouth produces for West Carolina Tel in Abbeville, South Carolina, won the TeleChoice Award for “Best Customer Newsletter” in 2017 and 2015. In 2015, WordSouth’s magazine for Ardmore Telephone Company (Ardmore, Alabama, and Tennessee) won the award in its category, coming on the heels of Mountain Rural Telephone Cooperative (West Liberty, Kentucky) winning the award in 2014 for another magazine WordSouth produces. Past winners have also included Farmers Telecommunications Cooperative (Rainsville, Alabama) and New Hope Telephone Cooperative (New Hope, Alabama).

WordSouth work also earned a TeleChoice Award for WK&T Telecommunications Cooperative (Mayfield, Kentucky) for “Single-Target Print Publication” in 2017.

 

 

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StoryConnect is a production of WordSouth — A Content Marketing Company. We work with electric utilities and telecommunications companies who serve rural and small-town America. Their mission becomes our mission as our hard work and big ideas earn their trust in us as a true communications partner.