People love reading stories about other people. With the right understanding and approach, you can use this fact to help promote the services offered by your company.
Every day, your electric utility or telecommunications company is making a powerful impact on the communities you serve. One of the best ways to communicate that fact is by telling the stories of real people who benefit from the services you provide.
Whether it be in your newsletter, on your website or through your social media channels, the power of storytelling can help you relate important messages about your company and increase the power of your brand.
Where do you begin? Perhaps you can think of plenty of individuals and businesses who use your services to improve their lives, but you aren’t sure how to capture an interview with them. The following list will help you present those stories in a way that engages your readers and relates the important truth that your company is changing lives for the better.