StoryConnect

  • The Conference
  • The Podcast
  • The Resource Center
  • WordSouth

Project: Fiber for Martin Billboard – WK&T Telecommunications

December 29, 2017 By Zach Moore

 

BACKGROUND

West Kentucky & Tennessee Telecommunications Cooperative was preparing to start construction on fiber lines in the city of Martin, Tennessee. They realized quickly that a vast array of marketing strategies would need to be used together to alert the public. The company had little-to-no name recognition in the area, and many of their would-be customers might not have a firm understanding of why they should be excited about having access to fiber internet.

PROJECT

A series of billboards was designed and placed on routes frequently traveled by residents of Martin. The colors were that of WK&T’s logo, which would introduce passersby to a brand they would hopefully become familiar with. Short, concise messages informed residents that high-speed internet was coming to their area.

RESULTS

The billboards conveyed effectively that fiber internet was coming to Martin and that WK&T was inviting residents to ask questions and follow along as they helped to shape the future of the town.

 

Filed Under: Case Studies, Uncategorized Tagged With: Billboard, Fiber, Fiber Rollout, Public Relations, Telco, Traditional Content

A resource for communicators at rural & independent electric & telecommunications companies

Find It Here

Recent Posts

  • S3 E56 Network Support Services, With Lisa Cope
  • S3 E55 Identifying Expansion Opportunities, With Lee Chambers
  • S3 E54 Communicating in Times of Change, With Jason Shelton
  • S3 E53 Bringing Fiber to Two of America’s Poorest Counties, With Mark Patterson
  • S3 E52 ATMC’s Connect Grants, With Amanda Floyd
  • S3 E51 What Channels Are People Actually Watching? With Scott Meyer

Who We Are

StoryConnect is a production of WordSouth — A Content Marketing Company. We work with electric utilities and telecommunications companies who serve rural and small-town America. Their mission becomes our mission as our hard work and big ideas earn their trust in us as a true communications partner.

Copyright © 2019 WordSouth — A Content Marketing Company