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#008 Are You Selling Speeds Or Benefits, with Carissa Swenson of Consortia Consulting

April 11, 2016 By Andy Johns

StoryConnect-Art-Swenson-AreYouSellingSpeeds

Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds, it’s about what people can do with that connectivity.” She advocates helping customers understand why they need high-speed connections, in part by showing them some of the many great online resources available to improve their lives.

Website: www.consortiaconsulting.com

Filed Under: Uncategorized Tagged With: Public Relations, Sales, Storytelling, Telco

#007 Super-Humanize Your Products, with Mcxie Hurst of Peoples Telephone Cooperative

April 11, 2016 By Andy Johns

StoryConnect-Art-Hurst-SuperHumanize

In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about how their “Super Steve” promotion took their broadband offerings to new heights.

Website: www.peoplescom.net

Filed Under: Uncategorized Tagged With: Promotional Items, Public Relations, Storytelling, Telco

#006 The Power of Storytelling, with Andy Johns and Noble Sprayberry

March 17, 2016 By Stephen V. Smith

podcast example Template ait

WordSouth had the honor of being asked to present at the 2016 RTIME, the Rural Telecom Industry Meeting & EXPO presented by NTCA–The Rural Broadband Association. VP of Telecom Andy Johns and Managing Editor Noble Sprayberry traveled to Orlando in February to present “Sharing Your Story” f0r RTIME attendees.

Before they left, WordSouth President & CEO Stephen V. Smith interviewed Andy and Noble about their presentation. He learned that they would be sharing three important concepts at RTIME:

  • Leading with your story
  • Selling with your story
  • Telling your story the right way

Join Stephen, Andy and Noble as they offer a preview of the RTIME presentation.

Filed Under: Uncategorized Tagged With: Storytelling

#005 Engaging Customers Through Storytelling, with Carrie Huckeby of WK&T

March 11, 2016 By Andy Johns

Carrie Huckeby- Engaging Customers Through Storytelling
There is a lot of talk these days about incorporating storytelling into your marketing efforts. But what kind of stories are effective? In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Carrie Huckeby, chief marketing officer for WK&T in Mayfield, Kentucky, and Ardmore Telephone in Ardmore, Alabama. Carrie gives practical examples of how her companies are engaging customers through the power of storytelling.

Filed Under: Uncategorized Tagged With: Storytelling, Telco

#005 Engaging Customers Through Storytelling, with Carrie Huckeby of WK&T

March 11, 2016 By Andy Johns

Carrie Huckeby- Engaging Customers Through Storytelling
There is a lot of talk these days about incorporating storytelling into your marketing efforts. But what kind of stories are effective? In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Carrie Huckeby, chief marketing officer for WK&T in Mayfield, Kentucky, and Ardmore Telephone in Ardmore, Alabama. Carrie gives practical examples of how her companies are engaging customers through the power of storytelling.

Filed Under: Uncategorized Tagged With: Storytelling, Telco

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