We have liftoff!
Rocket City, USA!
StoryConnect is March 12-14, 2018 – Click here to download the agenda!
- Sessions will include
Crisis Communication: Turning Bad Events into Good PR
Laura Withers, Director of Communications, NTCA–The Rural Broadband Association
Natural disasters. Cyber attacks. Equipment failures. Mass service interruptions may be out of your control, but your response as a communicator can turn disasters into positive customer experiences. Laura Withers, director of communications for NTCA–The Rural Broadband Association, uses real-world examples to explore the art of crisis communication. Learn how preparation and hard work can not only make the best of a bad situation, but actually generate positive PR and even give you an edge over competitors as your company works to restore service.
New Product Rollout Hall of Fame and Hall of Flops
Andy Johns, WordSouth, and Mcxie Hurst, Peoples Telephone Cooperative
Successful product launches are now more important than ever, but they can also be great business risks. This session will tell the stories of new product rollouts in the Hall of Fame and the Hall of Flops and look at what lessons you can learn when rolling out new services.
Idea Exchange III
Matt Ledger, WordSouth
Ten speakers share a unique exchange of innovative marketing ideas — for three minutes each. In this much-anticipated, high-energy session, speakers will share the basics of successful ideas from their company that audience members can take home with them.
Ask a Millennial!
Panel moderated by Andy Johns, WordSouth
Millennials are a game-changing generation for industries across the U.S. During this game-show-style panel, audience members will have a chance to ask real live millennials about bill pay, attitudes toward energy production, video consumption, price point and internet speeds.
Networking Dinner – U.S. Space and Rocket Center
John Glenn once called the U.S. Space and Rocket Center “the finest rocket collection in the world.” On Wednesday night, StoryConnect attendees will get to see it for themselves — and dine underneath an authentic Saturn V Apollo moon rocket. Attendees will enjoy networking while surrounded by historic artifacts and interactive exhibits from space exploration as well as dine beneath one of mankind’s greatest scientific achievements.
Electric Breakout: StoryConnect: The Podcast Live
Three speakers from the electric industry and a WordSouth host will record three episodes of one of the nation’s top rural utility marketing podcasts in front of a live StoryConnect audience, exploring hot topics within the industry.
Telco Breakout: StoryConnect: The Podcast Live
Three speakers from the telecommunications industry and a WordSouth host will record three episodes of one of the nation’s top rural utility marketing podcasts in front of a live StoryConnect audience, exploring hot topics within the industry.
Telling Your Story Through Social Media
Panel moderated by Melissa Gaines, WordSouth
Instagram, Facebook Live and Twitter are changing how electrics and telcos connect with their customers. Let’s take a look at how social media can help rural communicators tell their story. This panel of experts will include WordSouth Digital Media Manager Zach Moore.
Selling Ice Hockey in Alabama
Clay “Freak Daddy” Coleman, Vice President Huntsville Havoc
Creating hockey fans in The Heart of Dixie is no easy task, but it’s a challenge the Huntsville Havoc staff have embraced. Clay Coleman, a former radio personality who has worked with the Dave Ramsey Show, will share the Havoc story of engaging and educating an audience that did not understand the product he and the staff were marketing.
Get the Most Out of Your Event
Panel moderated by Tricia Smith, WordSouth
Events are a great way to generate interest in your services and tell your story, but they can quickly turn into a major burden without proper planning. Learn strategies and ideas from this panel on how a well-coordinated event can help communicate your story.
CrowdFiber and WordSouth: Finding your audience, telling your story
The demand aggregation experts at CrowdFiber are joining forces with the content specialist at WordSouth to help you find your audience and tell your story. Attendees will learn how this dynamic partnership can help telco and electric providers identify prime fiber optic opportunities and reach those potential customers in meaningful ways.
Keynote: Mack Collier
Mack has been recognized by Forbes as one of the Top 25 Social Media Marketers in the World and is an Amazon best-selling author with his book “Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.” Over the years he has lended his social media expertise to outlets like The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine.
Mack believes that getting new customers is great — but turning existing customers into fans of your brand is even better. His book and his keynote lecture will use examples from the music industry to show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand.
under a Saturn V rocket at the U.S. Space and Rocket Center.
from engaging experts in marketing and communications.
70+ upscale shops and restaurants right outside the conference center.