We have liftoff!
StoryConnect 2018 is coming to
Rocket City, USA!
StoryConnect 2017 has been rescheduled to March 12-14, 2018
Due to the impact Hurricane Irma was expected to have on the travel schedules and safety of our speakers, guests and employees, StoryConnect has been postponed until Spring 2018.
- Sessions will include
New Product Rollout Hall of Fame and Hall of Flops
Andy Johns, WordSouth, and Mcxie Hurst, Peoples Telephone Cooperative
Successful product launches are now more important than ever, but they can also be great business risks. This session will tell the stories of new product rollouts in the Hall of Fame and the Hall of Flops and look at what lessons you can learn when rolling out new services.
Idea Exchange III
Matt Ledger, WordSouth
Ten speakers share a unique exchange of innovative marketing ideas — for three minutes each. In this much-anticipated, high-energy session, speakers will share the basics of successful ideas from their company that audience members can take home with them.
Ask a Millennial!
Panel moderated by Andy Johns, WordSouth
Millennials are a game-changing generation for industries across the U.S. During this game-show-style panel, audience members will have a chance to ask real live millennials about bill pay, attitudes toward energy production, video consumption, price point and internet speeds.
Networking Dinner – U.S. Space and Rocket Center
John Glenn once called the U.S. Space and Rocket Center “the finest rocket collection in the world.” On Wednesday night, StoryConnect attendees will get to see it for themselves — and dine underneath an authentic Saturn V Apollo moon rocket. Attendees will enjoy networking while surrounded by historic artifacts and interactive exhibits from space exploration as well as dine beneath one of mankind’s greatest scientific achievements.
Electric Breakout: StoryConnect: The Podcast Live
Three speakers from the electric industry and a WordSouth host will record three episodes of one of the nation’s top rural utility marketing podcasts in front of a live StoryConnect audience, exploring hot topics within the industry.
Electric Breakout: Connecting Together — An Update On Electric/Telco Partnerships
Allison Brausen, Calix
With an increasing emphasis at the national level on finding ways to deliver broadband to rural America’s unserved, electric providers are partnering with rural telecommunications companies to connect the unconnected. A world leader in network equipment, software and subscriber driven intelligent access, Calix will share case studies of electric/telco partnerships across the country, highlighting lessons learned, what is working and what isn’t.
Telco Breakout: StoryConnect: The Podcast Live
Three speakers from the telecommunications industry and a WordSouth host will record three episodes of one of the nation’s top rural utility marketing podcasts in front of a live StoryConnect audience, exploring hot topics within the industry.
Telling Your Story Through Social Media
Panel moderated by Melissa Gaines, WordSouth
Instagram, Facebook Live and Twitter are changing how electrics and telcos connect with their customers. Let’s take a look at how social media can help rural communicators tell their story. This panel of experts will include WordSouth Digital Media Manager Zach Moore.
Selling Ice Hockey in Alabama
Clay “Freak Daddy” Coleman, Vice President Huntsville Havoc
Creating hockey fans in The Heart of Dixie is no easy task, but it’s a challenge the Huntsville Havoc staff have embraced. Clay Coleman, a former radio personality who has worked with the Dave Ramsey Show, will share the Havoc story of engaging and educating an audience that did not understand the product he and the staff were marketing.
Get the Most Out of Your Event
Panel moderated by Tricia Smith, WordSouth
Events are a great way to generate interest in your services and tell your story, but they can quickly turn into a major burden without proper planning. Learn strategies and ideas from this panel on how a well-coordinated event can help communicate your story.
How to Create a Campaign and Keep it Consistent
Panel moderated by Jennifer Edmondson, WordSouth
When it comes to campaigns, consistency is the key. Communicating your message through a host of channels can be a challenge. Learn from Kerry Scott of WordSouth and Tricia Steele of CrowdFiber what it takes to keep your campaign consistent.
Marketing Emerging Technology
Dr. David Berkowitz, Dean of graduate school, UAH
Berkowitz earned his Ph.D. in marketing and applied statistics from the University of Alabama, an MBA from the University of Texas at Austin, and a B.A. in accounting from Rutgers University-Camden. He will share research on emerging technologies and help us understand how to market emerging technology in an innovative world.
under a Saturn V rocket at the U.S. Space and Rocket Center.
from engaging experts in marketing and communications.
70+ upscale shops and restaurants right outside the conference center.